ABOUT
CFO Experience. An Owner's Perspective
Financial guidance for founders who want better cash flow, strong margins, and a business built to grow.
WHY CATALYST?
Running a growing business means making financial decisions long before you have perfect information.
When should you hire? Are your prices high enough? Which clients are actually profitable? How much cash can you safely invest back into the business? Can you afford the next stage of growth?
Catalyst gives founders the financial information and analysis they need to make those decisions with confidence.
HOW WE HELP
Boost margins by improving pricing, utilization, client profitability, and scope control
Make better decisions with forecasts and scenario analysis that show you what's ahead, including a rolling 13-week cash forecast
Improve team performance by knowing when you're understaffed, overstaffed, or simply not using the team you already have effectively
WHY YOU NEED A FRACTIONAL CFO
Your bookkeeper keeps the books accurate. Your CPA handles taxes. A fractional CFO helps you use those numbers to make better decisions about the future.
That means understanding where you're making money, where margins are being lost, what your cash will look like three months from now, whether you can afford another hire, and what needs to change before you grow.
Build a strategy for growth by turning your goals into a financial plan and deciding where to invest your time, people, and capital
Focus on the right KPIs to track profitability, utilization, client performance, and growth.
Prepare for an eventual exit with stronger financial reporting, cleaner books, better controls, and a business that's ready for due diligence
I'VE BEEN IN THE FOUNDER'S SEAT.
I'm Robert Hall, founder of Catalyst Finance Group. My approach to financial leadership was shaped by my experience as the co-founder and CFO of a professional services company. We built the business from the ground up, growing to 66 employees and nearly $10 million in annual revenue over 11 years before successfully selling the company.
Along the way, I faced many of the same decisions business owners face every day: when to hire, where to invest, how much cash to preserve, how to improve profitability, and how to manage the financial demands that come with growth.
That experience shapes how I work with clients today. I don't just report the numbers. I help business owners understand what's driving them, what it means for the business, and what decisions to make next.
The goal is simple: better financial visibility, better decisions, and a stronger business.
EXPERIENCE BEHIND THE ADVICE
25+ years of Finance Experience
Across investment banking, management consulting, corporate finance, and asset management.
Business Owner & CFO
Co-founded and grew a professional services firm to nearly $10 million in annual revenue before a successful exit.
Financial Planning & Analysis
Extensive experience with budgeting, forecasting, financial modeling, performance analysis, and management reporting.
CFA Charterholder
Deep expertise in financial analysis, valuation, investment analysis, and capital allocation.
Growth & Scaling Experience
Firsthand experience managing the financial decisions that come with growth, including hiring, investment, profitability, cash flow, and capacity.
Capital & Investment Decisions
Experience evaluating investments, financing alternatives, risk, returns, and capital allocation.